Social Media Marketing refers to the use of different social media platforms in order to gain attention or traffic in your site. Facebook is one of the most famous social media site that allows its users to like and share a certain post making it visible to the newsfeed of all of that person’s online friends. Its user can also share or post photos, video clips, a question (poll or survey) and even create events for invitations. Pinterest, Instagram, Twitter and LinkedIn are some of the widely used social media sites around the world.
New content discoveries are often found in social media making it ideal to use in building links for SEO purposes. It also has a significant impact when it comes to relevance of some search results. What is great about social media is that it allows you to communicate and interact with potential clients and customers around the globe. Whatever you post online is visible anywhere in the world making it a perfect medium for business advertisement.
By posting valuable contents in social media, it can help you:
- Increase website traffic
- Interact and communicate with your key audience
- Promote your business
- Brand awareness or recognition.
- Brand Loyalty
- Conversion opportunities
- Conversion rate
- Stronger brand authority
- Improved customer experience
- Getting customer insights
People do get bored easily when they see different posts of just the same sort. It is best to play with your creativity to come up with different content ideas. You can try sharing an article from your website’s main blog, social media posters and images, video clips or design an attention grabbing infographic instead of sticking to classic text posts. Whatever the kind of content you share, make sure that it’s something relevant to the nature of your business and always parallel to your marketing goals.
When done right, social media marketing can convert leads to loyal customers and everything else will follow too. If you haven’t tried social marketing yet and you wanted to start but no sure where to begin, then start by laying out your goals and objectives so when you start posting, all your ideas and contents correlate to your business’ aims. Social media gives you a way to reach out to all your potential customers worldwide so always think outside the box. The more creative you are, the more likely you are to succeed.